SceneSurge · AI Content Production

Scale Your Programmatic & CTV Ads with AI

AI-produced creative for programmatic display, video, and connected-TV placements – the inventory that reaches your audience on streaming services, smart TVs, and the open web at scale. We produce broadcast-quality 15-second and 30-second CTV spots alongside the full display creative set so your programmatic campaigns launch with properly produced assets, not repurposed social content.

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What is programmatic & ctv ads?

Traditional programmatic & ctv ads production runs on a bottleneck model – one creative team, one timeline, one round of revisions, one delivery. AI production runs in parallel: concept, script, visuals, and audio are generated simultaneously, reviewed by creative directors, and delivered on a schedule that matches the pace of modern marketing. AI-produced creative for programmatic display, video, and connected-TV placements – the inventory that reaches your audience on streaming services, smart TVs, and the open web at scale. We produce broadcast-quality 15-second and 30-second CTV spots alongside the full display creative set so your programmatic campaigns launch with properly produced assets, not repurposed social content.

AI programmatic and connected-TV ad creative – that is the short version. Below is how it works and what it changes for your brand.

What programmatic & ctv ads delivers for your brand

01 Broadcast-ready 15-second and 30-second CTV spots produced to streaming quality standards
02 Full programmatic display set: all IAB standard sizes from one unified creative brief
03 OTT and streaming platform creative for Hulu, Peacock, Paramount+, and BVOD inventory
04 Brand-safe visual and audio standards pre-checked for programmatic supply-path requirements
05 Sequential storytelling across CTV and display touchpoints in the same campaign
06 DCO-ready (dynamic creative optimisation) asset variants for audience-segment personalisation

Tools & stack

RunwayElevenLabsAdobe FireflyGPT-4Midjourney

Produced a full 12-size programmatic display pack plus two CTV spots for a brand launch in four days – an asset set that a traditional production studio quoted at eight weeks.

How we work

A clear, repeatable process that keeps you in control at every stage – from first brief to final delivery.

Brief You share your goals, brand guidelines, and any existing assets. We ask the questions that sharpen the brief before a single frame is produced.
Produce with AI Our team runs your brief through the AI production stack – scripting, visuals, voiceover, and editing handled in parallel so nothing waits on anything else.
Refine with creative directors Every output is reviewed by a human creative director before it reaches you. We check brand fit, accuracy, tone, and platform readiness.
Ship & iterate Final creative delivered in all required formats. Performance data from week one feeds directly back into the next brief – the content gets sharper every cycle.

Why SceneSurge

SceneSurge was built by people who have shipped programmatic & ctv ads at agency scale and were frustrated by how much of the process was bottleneck rather than craft. The solution was to automate the bottleneck and keep the craft. That is what we do, and it shows in every delivery.

Speed that matches your roadmap Most deliveries land inside 48–72 hours of brief sign-off – not 4–6 week agency timelines.

On-brand, not generic We run brand training before the first brief. Every output is calibrated to your visual style, voice, and audience – not stock-footage generic.

Volume without the cost AI production eliminates the cost bottleneck. More variants, more platforms, more tests – at a fraction of what a traditional agency charges.

Human creative directors in the loop AI handles the production; experienced creative directors handle quality control. You get the speed of AI and the judgement of humans.

Programmatic & CTV Ads – frequently asked questions

What is connected TV (CTV) advertising and why does creative quality matter more there?

CTV ads run on streaming services and smart TVs – a 10-foot screen in a living room rather than a 6-inch phone. Production quality flaws that are invisible on mobile become obvious on a large screen, so we produce CTV creative to broadcast specifications with proper colour grading, audio mastering, and motion standards.

Can the same creative be used for both CTV and standard digital video?

Sometimes, but it is rarely optimal. CTV audiences are leaned-back and passive; digital video audiences are leaned-in and interactive. Pacing, CTA placement, and audio mix should differ between the two. We produce platform-specific versions from a shared narrative brief so you get the right cut for each environment.

Do you produce VAST-compliant video files for programmatic trafficking?

Yes – all video creative is delivered in VAST-compatible formats with the required technical specifications for programmatic trafficking. We include both the video files and the accompanying display assets so your DSP has everything it needs to launch.

Ready to start producing?

Send us a brief and we will come back with a production plan inside 24 hours. No agency deck, no six-week onboarding – just fast, great programmatic & ctv ads.

Get Started with SceneSurge →