United States · AI Content Production
Programmatic & CTV Ads in New York
Fast, on-brand, affordable – programmatic & ctv ads for New York's most ambitious brands.
Get a Free Brief → See Our WorkWhat programmatic & ctv ads actually delivers
AI-produced creative for programmatic display, video, and connected-TV placements – the inventory that reaches your audience on streaming services, smart TVs, and the open web at scale. We produce broadcast-quality 15-second and 30-second CTV spots alongside the full display creative set so your programmatic campaigns launch with properly produced assets, not repurposed social content.
United States is a competitive market for every brand category. Programmatic & ctv ads at AI speed gives New York businesses the creative advantage of brands twice their size, at a fraction of the cost they'd pay a traditional production house or agency.
- 01 Broadcast-ready 15-second and 30-second CTV spots produced to streaming quality standards
- 02 Full programmatic display set: all IAB standard sizes from one unified creative brief
- 03 OTT and streaming platform creative for Hulu, Peacock, Paramount+, and BVOD inventory
- 04 Brand-safe visual and audio standards pre-checked for programmatic supply-path requirements
- 05 Sequential storytelling across CTV and display touchpoints in the same campaign
- 06 DCO-ready (dynamic creative optimisation) asset variants for audience-segment personalisation
Why New York brands are switching to AI production.
New York's highest-velocity media market demands content at a pace that only AI production can sustain – more variants, faster tests, lower cost per creative.
Fashion, finance, media, and DTC brands running the full paid-social stack. High volume creative testing is the norm, not the exception.
How we produce programmatic & ctv ads for New York brands
We start with your brief, brand guidelines, and any existing assets. Within 24 hours you have a production plan – formats, variants, delivery timeline. Most New York clients receive finished creative inside 48–72 hours of brief confirmation. Fast iteration is built into the process from day one, not bolted on at the end.
AI programmatic and connected-TV ad creative. That is the pitch in one line. The execution is what separates SceneSurge from every other production vendor.
The outcome for New York brands
The outcome we optimise for isn't just "more content" – it's better results from content. Produced a full 12-size programmatic display pack plus two CTV spots for a brand launch in four days – an asset set that a traditional production studio quoted at eight weeks.
Produced a full 12-size programmatic display pack plus two CTV spots for a brand launch in four days – an asset set that a traditional production studio quoted at eight weeks.
Programmatic & CTV Ads in New York – frequently asked questions
What is connected TV (CTV) advertising and why does creative quality matter more there?
CTV ads run on streaming services and smart TVs – a 10-foot screen in a living room rather than a 6-inch phone. Production quality flaws that are invisible on mobile become obvious on a large screen, so we produce CTV creative to broadcast specifications with proper colour grading, audio mastering, and motion standards.
Can the same creative be used for both CTV and standard digital video?
Sometimes, but it is rarely optimal. CTV audiences are leaned-back and passive; digital video audiences are leaned-in and interactive. Pacing, CTA placement, and audio mix should differ between the two. We produce platform-specific versions from a shared narrative brief so you get the right cut for each environment.
Do you produce VAST-compliant video files for programmatic trafficking?
Yes – all video creative is delivered in VAST-compatible formats with the required technical specifications for programmatic trafficking. We include both the video files and the accompanying display assets so your DSP has everything it needs to launch.
Your next campaign brief.
Drop us a brief – no agency deck, no six-week onboarding. Just fast, great video.
Get Started with SceneSurge →