Australia · AI Content Production
Programmatic & CTV Ads in Newcastle
Stop waiting weeks for video. SceneSurge delivers programmatic & ctv ads for Newcastle in days.
Get a Free Brief → See Our WorkWhat programmatic & ctv ads actually delivers
AI-produced creative for programmatic display, video, and connected-TV placements – the inventory that reaches your audience on streaming services, smart TVs, and the open web at scale. We produce broadcast-quality 15-second and 30-second CTV spots alongside the full display creative set so your programmatic campaigns launch with properly produced assets, not repurposed social content.
Newcastle brands face the same creative bottleneck as every growing business: more channels to fill, smaller budgets to fill them with, and traditional production timelines that make it impossible to keep up. Programmatic & ctv ads produced by AI changes that equation fundamentally – and SceneSurge is built to deliver it.
- 01 Broadcast-ready 15-second and 30-second CTV spots produced to streaming quality standards
- 02 Full programmatic display set: all IAB standard sizes from one unified creative brief
- 03 OTT and streaming platform creative for Hulu, Peacock, Paramount+, and BVOD inventory
- 04 Brand-safe visual and audio standards pre-checked for programmatic supply-path requirements
- 05 Sequential storytelling across CTV and display touchpoints in the same campaign
- 06 DCO-ready (dynamic creative optimisation) asset variants for audience-segment personalisation
Why Newcastle brands are switching to AI production.
Newcastle's transition from heavy industry to a knowledge and creative economy is being told through content – AI video production is the cost-effective way to tell it.
Industrial heritage meets emerging tech and creative sector. Gritty authenticity and real stories are valued over glossy corporate production.
How we produce programmatic & ctv ads for Newcastle brands
We start with your brief, brand guidelines, and any existing assets. Within 24 hours you have a production plan – formats, variants, delivery timeline. Most Newcastle clients receive finished creative inside 48–72 hours of brief confirmation. Fast iteration is built into the process from day one, not bolted on at the end.
AI programmatic and connected-TV ad creative. That is the pitch in one line. The execution is what separates SceneSurge from every other production vendor.
The outcome for Newcastle brands
The outcome we optimise for isn't just "more content" – it's better results from content. Produced a full 12-size programmatic display pack plus two CTV spots for a brand launch in four days – an asset set that a traditional production studio quoted at eight weeks.
Produced a full 12-size programmatic display pack plus two CTV spots for a brand launch in four days – an asset set that a traditional production studio quoted at eight weeks.
Programmatic & CTV Ads in Newcastle – frequently asked questions
What is connected TV (CTV) advertising and why does creative quality matter more there?
CTV ads run on streaming services and smart TVs – a 10-foot screen in a living room rather than a 6-inch phone. Production quality flaws that are invisible on mobile become obvious on a large screen, so we produce CTV creative to broadcast specifications with proper colour grading, audio mastering, and motion standards.
Can the same creative be used for both CTV and standard digital video?
Sometimes, but it is rarely optimal. CTV audiences are leaned-back and passive; digital video audiences are leaned-in and interactive. Pacing, CTA placement, and audio mix should differ between the two. We produce platform-specific versions from a shared narrative brief so you get the right cut for each environment.
Do you produce VAST-compliant video files for programmatic trafficking?
Yes – all video creative is delivered in VAST-compatible formats with the required technical specifications for programmatic trafficking. We include both the video files and the accompanying display assets so your DSP has everything it needs to launch.
Your next campaign brief.
Drop us a brief – no agency deck, no six-week onboarding. Just fast, great video.
Get Started with SceneSurge →